At last, an easy to use tool that will make PPC Split Testing a breeze
Ads Machine is the tool you need if you are looking for a fast and easy way to start split testing your ad texts to improve CTR and Conversion Rate. With its one-click-generation you can turn hours into minutes while seeing your profits skyrocket!
A/B Split Testing Process
What is Split Testing?
Split Testing (or A/B Testing) is the most common form of advertisement testing, and it is an extremely powerful strategy for increasing the effectiveness of a pay-per-click (PPC) advertising effort.
Split Testing in PPC
The way split testing is used in PPC marketing is by using two variations of an ad text, usually by changing a single line (like in the example below). The ad text variations are for the same keyword so this allows you to see which performs better. Once you find out which one is most effective in increasing the Click-Through and Conversion Rate you revise the poorly performing one and update the campaign.
Split Testing with Ads Machine
Split Testing with Ads Machine is really easy. All you have to do is specify the two variations of the ad text and Ads Machine will automatically create two ad texts for each ad group. This way you can easily see which ad texts are performing better for any given keyword.
A/B Split Testing in Ads Machine
Ads Machine also offers a a powerful keyword insertion system that will dynamically insert the keywords found in your keyword lists into the ad variations. This allows you to speed up the process and update your campaigns even faster.
